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Category: New Partnerships

Stay ahead with the latest partnerships, mergers, and acquisitions in the iGaming and AI industries. Get real-time updates on deals, strategic alliances, and industry collaborations shaping the competitive landscape.

  • Vegangster and Cevro AI Bring Scalable AI Support to iGaming Operators

    Vegangster, a platform provider for casino and sportsbook brands, has partnered with Cevro AI to embed real-time, AI-driven support agents directly into its ecosystem. The collaboration allows operators using the Vegangster platform to offer round-the-clock player support with enterprise-grade quality—without increasing team size.

    Through the integration, Cevro AI enables automated handling of onboarding, account queries, payment and bonus issues, and responsible gaming concerns. The AI not only provides instant resolutions across multiple languages and platforms but also performs real actions within the Vegangster backend and escalates to live agents when necessary.

    By delivering hyper-personalised responses and reducing manual workloads, Cevro AI transforms customer service into a scalable growth channel. It combines automation and empathy with deep gaming logic—helping operators increase player satisfaction and retention at scale.

    The partnership aligns with Vegangster’s mission to help brands launch quickly and scale intelligently, offering sharper operational tools without headcount bloat. With Cevro AI embedded into its platform, Vegangster gives its clients the power to support players efficiently while maintaining compliance and brand consistency.

    Both companies emphasize shared values around innovation and scalable technology in iGaming. Their joint solution is already reshaping how lean teams can deliver VIP-level support without compromising speed or empathy.

  • MINT partners Gamblitude to Launch AI-Powered Crypto Casino

    The future of crypto gaming is arriving faster than expected – and it’s powered by AI.

    Gamblitude, the AI Data Platform built exclusively for iGaming operators, has announced a new strategic partnership with MINT, an upcoming crypto-first casino set to launch in Q4 2025. The collaboration marks a significant moment for the iGaming industry, as MINT becomes one of the first brands to fully integrate AI across its operational stack from day one.

    Using Gamblitude’s real-time AI-driven analytics engine, MINT gains deep visibility into performance, player behaviour, payments, risk and more. This integration enables every decision – from marketing to retention – to be guided by live data, predictive modelling and automation.

    But what makes this partnership stand out is the scope of the AI involvement. MINT will leverage not just dashboards and reporting, but also anomaly detection, performance pacing, and behavioural intelligence at scale. It’s not just about knowing what’s happening – it’s about knowing what’s next.

    This move sets a new benchmark for how crypto-first casinos can operate with precision, speed, and trust in a space where real-time adaptability is essential. As blockchain transparency meets AI intelligence, MINT positions itself as a next-gen operator that’s data-native by design.

    To read official announcement, visit Gamblitude.ai.

  • Gamblitude and TAG Media Join Forces to Launch AI-Driven Affiliate Intelligence

    In a strategic move that signals the growing role of AI in the affiliate space, Gamblitude has announced a client partnership with TAG Media, one of the most respected affiliate marketing groups in the iGaming industry.

    While enterprise-grade analytics have traditionally been the domain of large operators, this partnership changes the game. Powered by a proprietary AI agent trained specifically on iGaming data, Gamblitude is bringing contextual, real-time insights directly into the hands of affiliate teams. The result? A complete redefinition of how performance is measured, risks are assessed, and opportunities are surfaced.

    TAG Media is already seeing the benefits. From instant access to trends and anomalies, to custom metrics and forecasts tailored to affiliate needs, AI is no longer a buzzword — it’s a practical advantage. The partnership proves that smaller teams can now leverage the same kind of AI intelligence that Tier 1 operators use to guide million-euro decisions.

    At the heart of this is the Gamblitude platform: a dedicated data warehouse, no-code dashboards, anomaly detection, and AI-driven performance radar—all designed with affiliate use cases in mind.

    As AI continues to evolve in the gaming space, this collaboration sets a new standard for what affiliates can expect from their data stack.

  • Palms Bet to Launch World’s First Fully AI-Driven Sportsbook with SSTrader and Altenar Integration

    A major milestone in AI-driven sports betting is about to go live. Palms Bet, one of Europe’s fastest-growing iGaming operators, is set to launch the world’s first fully AI-powered sportsbook, developed in partnership with SSTrader and integrated into Altenar’s global platform. The rollout is expected within weeks.

    This marks a historic shift from static odds and manual personalization to real-time, AI-generated predictive content across every major league and sport.

    AI Infrastructure Designed for Scale and Engagement

    SSTrader’s infrastructure introduces two core components:

    • AI Chatbot, already live with Palms Bet, delivering conversational engagement.
    • AI Insights Feed, now being launched, providing real-time predictions, betting metrics, and personalized insights.

    The AI Insights Feed generates around-the-clock predictions for global events — including advanced indicators like:

    • Expected Goals (xG)
    • Pressure Index
    • Attack/Defense Power

    Unlike static dashboards, this system offers continuous, player-filterable streams of insights, directly embedded into the sportsbook UX.

    According to SSTrader, these insights are available 24/7, with predictions across every sport and league worldwide, fueling retention, engagement, and betting volume.

    A New AI-Driven Vertical in iGaming

    This launch signals the emergence of a new iGaming vertical: AI-powered content as a service. It’s no longer just about odds — it’s about intelligent insight delivery that can adapt to user behavior, preferences, and risk appetite in real time.

    SSTrader’s partnership with Altenar means the tech is now plug-and-play for all Altenar-powered operators. Any sportsbook using Altenar can access:

    • Instant integration with SSTrader
    • Scalable personalization without dev work
    • Predictive KPIs updated in real-time

    Why It Matters by the Numbers

    • 100% AI-powered sportsbook rollout – a global first
    • 24/7 AI Insights Feed across all leagues worldwide
    • 1000s of data points processed per match in real time
    • Plug-and-play compatibility with Altenar’s network of +100 operator brands

    Looking Ahead

    The launch will be showcased at SBC Summit Lisbon (Sept 16–17, 2025). With the rise of AI-native infrastructure like SSTrader’s, the next frontier for sportsbooks will be less about odds margins — and more about who owns the predictive layer of the player experience.

  • Genius Sports Secures Exclusive Serie A Rights in Multi-Year Betting Data Deal

    Genius Sports has strengthened its position in the global sports data market with an exclusive agreement to supply betting data and video streaming for Italy’s top-tier football competitions. The multi-year deal includes coverage of Serie A, Coppa Italia, and Supercoppa Italiana fixtures, running until the end of the 2028-29 season.

    Under the agreement, Genius Sports will serve as the sole distributor of official match data and international betting streams, delivering this content to its global sportsbook network. The partnership also grants access to tracking data for media use, enabling advanced broadcast augmentation, match reports, and in-depth analysis.

    This deal significantly boosts Genius Sports’ in-play product, BetVision, which combines live streaming with interactive stats overlays, enhancing bettor engagement.

    Competitive Win After Legal Turmoil

    Previously, Stats Perform held the rights between 2021 and 2024, but an attempt to extend that contract fell through, leading to an ongoing legal dispute. In March, the Court of Milan ruled against Serie A’s request for immediate execution of a contested contract, allowing Genius Sports to proceed with the new tender.

    Genius emerged as the winner from a June 2025 tender that included five packages for betting data, streaming, and tracking rights across international and domestic markets.

    Broader Context and Growth

    This marks another major football acquisition for Genius, which recently secured data rights from 18 European leagues, including the Belgian Pro League, Eredivisie, and Danish League.

    With these deals in place, Genius now holds one of the strongest global portfolios in the sports betting data industry, alongside NFL, Premier League, and now Serie A.

    The agreement is expected to contribute positively to the company’s commercial performance and future revenue guidance.

  • LeoVegas Extends Kambi Sportsbook Partnership Until 2027

    LeoVegas has extended its sportsbook deal with Kambi through the end of 2027, securing continued access to Kambi’s turnkey sportsbook services during its transition to an in-house platform.

    The renewed agreement includes the integration of Kambi’s Odds Feed+, which will remain in use even beyond the main partnership term. This signals LeoVegas’ ongoing reliance on Kambi’s trading capabilities despite its acquisition of Tipico’s U.S. platform in 2023.

    The extension comes as LeoVegas, owned by MGM, is actively migrating its international brands onto a proprietary sportsbook platform. The transition, originally expected to conclude in H1 2025, appears to be progressing in phases. According to LeoVegas, the integration remains on schedule, and the extended Kambi partnership ensures operational continuity throughout the transition.

    Under the new deal, LeoVegas brands such as BetMGM UK and BetUK will continue to leverage Kambi’s full odds library, helping to maintain market competitiveness.

    From Kambi’s perspective, the renewed agreement is a strategic win amid increasing client churn due to operators moving toward in-house technology. LeoVegas accounted for approximately 3% of Kambi’s 2023 revenue, with expectations of further growth tied to MGM’s international expansion.

    The partnership’s evolution reflects a broader industry trend: operators are seeking modular and flexible relationships with suppliers. Kambi’s Odds Feed+ is positioned as a premium standalone solution for sportsbooks that want to retain parts of Kambi’s infrastructure while building in-house capabilities.

  • iGP adds Aviatrix Crash Games to iGaming Deck Platform

    iGP has partnered with Aviatrix to enhance its iGaming Deck aggregation platform by adding the developer’s crash-style games. This integration brings Aviatrix’s award-winning content into a growing portfolio that now includes over 10,000 games from more than 40 providers.

    Aviatrix is gaining recognition for its unique mechanics and immersive crash games, which focus heavily on player engagement. The partnership aligns with iGP’s broader strategy of delivering high-performance content and promotional features to operators.

    iGaming Deck continues to evolve with new functionalities designed to boost retention and support cross-sell efforts. Recent feature rollouts include the Twist of Luck fortune wheel, free bet campaigns, and soon-to-launch jackpot mechanics and reward tools.

    All promotional and campaign tools are centralized in iGP’s unified back office, offering near real-time data, rapid onboarding, and simplified campaign management. The platform is designed to help operators scale and optimize promotions across multiple markets with ease.

  • Midnite Partners with Sky Media to Boost UK Visibility

    UK-based sportsbook and casino brand Midnite is expanding its mainstream media presence through a new partnership with Sky Media. The collaboration brings Midnite’s brand to television audiences via Sky Sports Racing and Sky Sports News.

    As part of the deal, Midnite will have regular broadcast segments on Sky Sports Racing, featuring updates on betting markets and racing insights. The campaign, which launched on April 10, includes on-air contributions from racing broadcaster Tom Lee.

    Beginning in May, Midnite will also sponsor the late-night slot (11pm to 5am) on Sky Sports News. This sponsorship includes branded visuals at the start of each segment and during commercial breaks, giving the brand steady visibility throughout the night.

    The partnership is part of a broader marketing initiative. In recent weeks, Midnite launched its first television ad and entered into a sponsorship agreement with the 2025 World Snooker Championship.

  • FeedConstruct Partners with GRID Esports to Enhance Odds Accuracy

    FeedConstruct has entered a new partnership with GRID Esports, aiming to elevate the quality and speed of its odds feed for esports betting. By integrating GRID’s real-time data, FeedConstruct is positioned to deliver faster and more precise odds to its clients.

    This collaboration strengthens FeedConstruct’s ability to serve the growing demand for esports betting by offering enhanced scouting data and improved live coverage. The upgraded feed is expected to support sports betting operators and providers with more reliable tools to compete effectively in the market.

    Through the agreement, GRID will supply FeedConstruct with data and livestream access for leading esports titles, including League of Legends, VALORANT, Counter-Strike 2 (CS2), Dota 2, Rainbow Six Siege, and events like BLAST. These titles represent some of the most popular options in esports wagering.

    With both companies focused on innovation and data reliability, the partnership is set to play a key role in advancing esports betting infrastructure globally.

    According to iGamingNumbers, a blog dedicated to industry data and insights, the popularity of esports betting has been growing steadily over the past several years.

  • Metric Gaming Launches Sportsbook in the UK in Partnership with BetZone

    Metric Gaming has officially entered the UK sports betting market through a new partnership with BetZone. The collaboration includes the use of Metric’s in-house horseracing products and customizable sportsbook platform tailored specifically to UK bettors.

    This move follows Metric’s earlier sportsbook launches in the Netherlands in 2024. The company’s product suite is built with a strong emphasis on regulatory compliance and responsible gambling practices, key factors in expanding within the UK’s tightly regulated market.

    The UK launch marks an important step for Metric, as it introduces its proprietary horse racing platform in its domestic market. BetZone, on the other hand, gains a fully adaptable, high-performance platform designed to offer speed, flexibility, and a personalized user experience.

    With this partnership, BetZone aims to create a distinct presence in the competitive UK betting space by offering a unique, tech-driven solution to its customer base.