Category: New Partnerships

Stay ahead with the latest partnerships, mergers, and acquisitions in the iGaming and AI industries. Get real-time updates on deals, strategic alliances, and industry collaborations shaping the competitive landscape.

  • Spotlight Sports Group and BetMakers Join Forces to Expand Smart View Racing Product

    Spotlight Sports Group (SSG) has announced a long-term partnership with BetMakers to integrate SSG’s innovative Smart View product into BetMakers’ global racing technology platform. This collaboration aims to modernize the presentation of racing data and expand Smart View’s reach across multiple international markets.

    Smart View, developed by SSG, reimagines traditional racecards through a simplified and user-friendly interface. Inspired by modern video game design, the product offers a visually appealing and intuitive experience tailored for both seasoned punters and new users. The tool utilizes real-time data, including live track conditions, and is powered by the Racing Post’s trusted database.

    The product is enhanced by a combination of data science, expert analysis, and continual iteration, making it both dynamic and reliable. With the integration now underway, Smart View is becoming accessible to BetMakers’ audience across the United States, UK & Ireland, France, South Africa, UAE, Australia, and New Zealand.

    This partnership is set to strengthen BetMakers’ digital offering and broaden the appeal of horse racing to a new generation of bettors. With positive early feedback and a focus on increasing user engagement, Smart View is positioned to drive long-term value for both companies and their partners worldwide.

  • Kalshi and Robinhood Renew Partnership for NCAA Tournament Prediction Markets

    Kalshi and Robinhood have renewed their collaboration, launching prediction markets focused on the upcoming NCAA men’s and women’s basketball tournaments. Robinhood will feature these markets through a dedicated prediction hub in its app, providing its substantial user base access to a variety of betting opportunities.

    This new initiative comes shortly after Robinhood withdrew from a similar venture around Super Bowl betting due to regulatory concerns from the Commodity Futures Trading Commission (CFTC). However, Kalshi and another market player, Crypto.com, continued offering Super Bowl contracts without Robinhood.

    The renewed NCAA offering follows extensive communication with the CFTC, signaling Robinhood’s willingness to cautiously re-enter the prediction market sector. Besides sports events, users can also trade contracts predicting future decisions by the Federal Reserve, particularly regarding adjustments to interest rates.

    Kalshi recently faced scrutiny from Nevada regulators who initially issued a cease-and-desist order, claiming such prediction markets require explicit gaming licenses in the state. Although regulators granted Kalshi an extension to respond, it marked the first significant regulatory hurdle for the company at the state level.

    At the federal level, prediction markets have faced ongoing uncertainty. Kalshi previously won a critical court battle against the CFTC, which permitted the expansion of these markets, especially around elections and major sports events. However, changes within the CFTC—such as former Kalshi board member Brian Quintenz being nominated as chairman—suggest a potential softening in regulatory attitudes.

    The CFTC recently announced plans for a discussion panel to evaluate prediction markets, receiving numerous submissions primarily from tribal entities strongly opposed to market expansion due to sovereignty and exclusivity concerns. Meanwhile, industry operators, including DraftKings, have begun exploring these markets, signaling growing interest and possible future expansion.