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  • PRace Launches as Data-Driven B2B Marketing Agency for Gambling Industry

    PRace, a newly launched B2B marketing agency focused on the gambling sector, officially entered the market on May 6, 2025. Founded by Nicholas Brown and Aiste Garneviciene, the agency aims to fill a gap in performance-focused marketing within the B2B gambling space.

    With offices in London and Vilnius, PRace operates with a 15-person team of industry specialists and uses data-led strategies to build measurable lead generation and sales funnels. Although just formally launched, the agency has already worked with over ten major clients and is on track to generate nearly €1 million in revenue this year.

    Brown and Garneviciene identified a lack of tailored, outcome-based marketing services in the B2B gambling market. Leveraging their backgrounds from Square in the Air and BetGames, they created PRace to deliver marketing that goes beyond traditional PR and creative work. The focus is on demand generation, pipeline growth, and end-to-end conversion.

    The agency has partnered with clients including Relax Gaming and Amelco, applying a structured, full-funnel methodology that reflects their combined experience in scaling brands within the gambling space.

    PRace’s entry signals a growing demand for marketing partners that can provide accountable, results-driven strategies in an industry that has traditionally underinvested in B2B brand building and lead generation.

  • Abelson Sports Integrates nVenue’s AI-Powered Micro-Betting Solutions

    Abelson Sports has partnered with nVenue to enhance its Football Player Markets platform, expanding its live betting offerings with AI-driven micro-betting technology.

    Through this partnership, Abelson Sports integrates nVenue’s real-time, dynamic betting markets, allowing operators to access detailed in-game events like next play, pass, or possession through a single, streamlined connection. This significantly increases the number of available betting opportunities per match.

    nVenue’s platform stands out for its use of artificial intelligence and machine learning, delivering sub-second latency pricing across six major sports, including both U.S. and international leagues. The system adapts instantly to live game developments, offering high-frequency markets that keep pace with on-field action.

    By adding nVenue’s AI-powered technology, Abelson Sports strengthens its Football Player Markets product, giving operators an edge in offering innovative, player-focused live wagering experiences. The integration enables sportsbooks to introduce thousands of new markets without heavy technical work, aligning with Abelson’s strategy to deliver fast, reliable, and scalable data solutions.

  • Pythia Sports Brings AI Insights to Breeze-Up Horse Sales

    Pythia Sports is introducing artificial intelligence to the traditional world of horse racing auctions. The company has developed a proprietary data model that combines biomechanics and AI to enhance the breeze-up sales process, helping buyers assess a horse’s potential before making a bid.

    Breeze-up sales involve two-year-old horses performing short sprints, or “breezes,” which have typically been evaluated by eye. Pythia’s system analyzes over 100 data points during each breeze, covering factors like stride, speed, and biomechanics, to create a more objective performance profile.

    The model splits each breeze into key segments: time, speed, and stride. It tracks each stride as the horse accelerates, offering insights into how the animal adapts and performs under pressure. Biomechanical data—including conformation and gait—is also factored in and compared with historical performance data to refine accuracy.

    Pythia’s AI engine is trained on ten years of breeze-up sales data. This historical context allows the model to detect patterns and traits that might go unnoticed by human observers. The result is a performance rating for each horse, giving buyers a reliable, data-driven tool for comparison.

    The technology debuted at the Newmarket breeze-up sale and has already gained attention from trainers, agents, and buyers looking for a competitive edge in the auction ring.

  • iGP adds Aviatrix Crash Games to iGaming Deck Platform

    iGP has partnered with Aviatrix to enhance its iGaming Deck aggregation platform by adding the developer’s crash-style games. This integration brings Aviatrix’s award-winning content into a growing portfolio that now includes over 10,000 games from more than 40 providers.

    Aviatrix is gaining recognition for its unique mechanics and immersive crash games, which focus heavily on player engagement. The partnership aligns with iGP’s broader strategy of delivering high-performance content and promotional features to operators.

    iGaming Deck continues to evolve with new functionalities designed to boost retention and support cross-sell efforts. Recent feature rollouts include the Twist of Luck fortune wheel, free bet campaigns, and soon-to-launch jackpot mechanics and reward tools.

    All promotional and campaign tools are centralized in iGP’s unified back office, offering near real-time data, rapid onboarding, and simplified campaign management. The platform is designed to help operators scale and optimize promotions across multiple markets with ease.

  • Midnite Partners with Sky Media to Boost UK Visibility

    UK-based sportsbook and casino brand Midnite is expanding its mainstream media presence through a new partnership with Sky Media. The collaboration brings Midnite’s brand to television audiences via Sky Sports Racing and Sky Sports News.

    As part of the deal, Midnite will have regular broadcast segments on Sky Sports Racing, featuring updates on betting markets and racing insights. The campaign, which launched on April 10, includes on-air contributions from racing broadcaster Tom Lee.

    Beginning in May, Midnite will also sponsor the late-night slot (11pm to 5am) on Sky Sports News. This sponsorship includes branded visuals at the start of each segment and during commercial breaks, giving the brand steady visibility throughout the night.

    The partnership is part of a broader marketing initiative. In recent weeks, Midnite launched its first television ad and entered into a sponsorship agreement with the 2025 World Snooker Championship.

  • FeedConstruct Partners with GRID Esports to Enhance Odds Accuracy

    FeedConstruct has entered a new partnership with GRID Esports, aiming to elevate the quality and speed of its odds feed for esports betting. By integrating GRID’s real-time data, FeedConstruct is positioned to deliver faster and more precise odds to its clients.

    This collaboration strengthens FeedConstruct’s ability to serve the growing demand for esports betting by offering enhanced scouting data and improved live coverage. The upgraded feed is expected to support sports betting operators and providers with more reliable tools to compete effectively in the market.

    Through the agreement, GRID will supply FeedConstruct with data and livestream access for leading esports titles, including League of Legends, VALORANT, Counter-Strike 2 (CS2), Dota 2, Rainbow Six Siege, and events like BLAST. These titles represent some of the most popular options in esports wagering.

    With both companies focused on innovation and data reliability, the partnership is set to play a key role in advancing esports betting infrastructure globally.

    According to iGamingNumbers, a blog dedicated to industry data and insights, the popularity of esports betting has been growing steadily over the past several years.

  • Metric Gaming Launches Sportsbook in the UK in Partnership with BetZone

    Metric Gaming has officially entered the UK sports betting market through a new partnership with BetZone. The collaboration includes the use of Metric’s in-house horseracing products and customizable sportsbook platform tailored specifically to UK bettors.

    This move follows Metric’s earlier sportsbook launches in the Netherlands in 2024. The company’s product suite is built with a strong emphasis on regulatory compliance and responsible gambling practices, key factors in expanding within the UK’s tightly regulated market.

    The UK launch marks an important step for Metric, as it introduces its proprietary horse racing platform in its domestic market. BetZone, on the other hand, gains a fully adaptable, high-performance platform designed to offer speed, flexibility, and a personalized user experience.

    With this partnership, BetZone aims to create a distinct presence in the competitive UK betting space by offering a unique, tech-driven solution to its customer base.

  • Sportradar Showcases AI and Computer Vision at Investor Day to Drive Profitability

    Sportradar Showcases AI and Computer Vision at Investor Day to Drive Profitability

    Sportradar has highlighted its growing portfolio of artificial intelligence and computer vision technologies as key drivers of future profitability and efficiency. The company presented its latest innovations during an investor event held on April 1, focusing on how AI will enhance operations and client offerings.

    Central to Sportradar’s AI strategy is its data infrastructure, built over many years to support real-time data processing and model optimization. The company uses these capabilities to continuously adjust odds for betting operators based on risk profiles and real-time market conditions, aiming to improve margins and maximize profits. Internal models suggest up to an 11% increase in profitability for operators using these AI-powered tools.

    A standout presentation featured the “Sportradar Brain,” a proprietary generative AI engine connected directly to Sportradar’s massive data reserves. This tool can generate betting insights, answer sports-related queries, and even write sports content with visual aids like charts and graphs. Media clients, in particular, have shown strong interest in this technology.

    Sportradar also introduced its computer vision system, which tracks live game data more efficiently than traditional data collectors. According to the company, this method is up to 90% cheaper and collects exponentially more data. The firm currently uses computer vision in over half of the live games it covers.

    Additional innovation includes AI scripts that can write and optimize code, with Sportradar projecting that AI will boost engineering productivity by over 50% by 2028.

    Financially, the company forecasts revenue of €1.7 billion and adjusted EBITDA of €455 million by 2027. For 2024, it reported €1.1 billion in revenue, a 26% increase year-on-year, and €34 million in profit.

    In a strategic move, Sportradar also announced its acquisition of Endeavor’s IMG Arena, a major sports data unit, as part of its broader expansion efforts.

  • Spotlight Sports Group and BetMakers Join Forces to Expand Smart View Racing Product

    Spotlight Sports Group (SSG) has announced a long-term partnership with BetMakers to integrate SSG’s innovative Smart View product into BetMakers’ global racing technology platform. This collaboration aims to modernize the presentation of racing data and expand Smart View’s reach across multiple international markets.

    Smart View, developed by SSG, reimagines traditional racecards through a simplified and user-friendly interface. Inspired by modern video game design, the product offers a visually appealing and intuitive experience tailored for both seasoned punters and new users. The tool utilizes real-time data, including live track conditions, and is powered by the Racing Post’s trusted database.

    The product is enhanced by a combination of data science, expert analysis, and continual iteration, making it both dynamic and reliable. With the integration now underway, Smart View is becoming accessible to BetMakers’ audience across the United States, UK & Ireland, France, South Africa, UAE, Australia, and New Zealand.

    This partnership is set to strengthen BetMakers’ digital offering and broaden the appeal of horse racing to a new generation of bettors. With positive early feedback and a focus on increasing user engagement, Smart View is positioned to drive long-term value for both companies and their partners worldwide.

  • Kalshi and Robinhood Renew Partnership for NCAA Tournament Prediction Markets

    Kalshi and Robinhood have renewed their collaboration, launching prediction markets focused on the upcoming NCAA men’s and women’s basketball tournaments. Robinhood will feature these markets through a dedicated prediction hub in its app, providing its substantial user base access to a variety of betting opportunities.

    This new initiative comes shortly after Robinhood withdrew from a similar venture around Super Bowl betting due to regulatory concerns from the Commodity Futures Trading Commission (CFTC). However, Kalshi and another market player, Crypto.com, continued offering Super Bowl contracts without Robinhood.

    The renewed NCAA offering follows extensive communication with the CFTC, signaling Robinhood’s willingness to cautiously re-enter the prediction market sector. Besides sports events, users can also trade contracts predicting future decisions by the Federal Reserve, particularly regarding adjustments to interest rates.

    Kalshi recently faced scrutiny from Nevada regulators who initially issued a cease-and-desist order, claiming such prediction markets require explicit gaming licenses in the state. Although regulators granted Kalshi an extension to respond, it marked the first significant regulatory hurdle for the company at the state level.

    At the federal level, prediction markets have faced ongoing uncertainty. Kalshi previously won a critical court battle against the CFTC, which permitted the expansion of these markets, especially around elections and major sports events. However, changes within the CFTC—such as former Kalshi board member Brian Quintenz being nominated as chairman—suggest a potential softening in regulatory attitudes.

    The CFTC recently announced plans for a discussion panel to evaluate prediction markets, receiving numerous submissions primarily from tribal entities strongly opposed to market expansion due to sovereignty and exclusivity concerns. Meanwhile, industry operators, including DraftKings, have begun exploring these markets, signaling growing interest and possible future expansion.

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