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  • AI Gaps in AML Controls: UKGC Warns iGaming Operators About Compliance Risks

    The UK Gambling Commission (UKGC) has issued a serious warning about the use of artificial intelligence in anti-money laundering (AML) systems across the iGaming industry. As more operators embrace AI to automate monitoring and risk detection, the regulator is seeing signs of overconfidence — and underperformance.

    According to the UKGC, some gambling firms are implementing AI and behavioural models that generate customer risk scores without fully understanding how those algorithms work. In multiple cases, algorithms required long periods of data accumulation before producing a score — a delay that allowed high-risk transactions to occur undetected. Even more concerning: operators often couldn’t explain why a model triggered a flag — or failed to.

    These gaps in explainability and oversight are especially problematic given that many AI tools are delivered by external vendors. The regulator noted instances where consultants had inserted incorrect logic or risk definitions into compliance documents, undermining the reliability of AML systems.

    The UKGC has made clear that while AI can support compliance, it cannot replace clear governance. Operators will now be required to explain algorithmic logic, weightings, and thresholds — and the Commission plans to test these models using real-world cases. Transparency, traceability and human supervision are now essential criteria.

    The Commission will also assess whether written AML policies align with system configurations. In many firms, that consistency is still missing.

    As AI becomes a foundational layer in modern iGaming operations, this development is a stark reminder: intelligence without accountability introduces risk. For AI to enhance compliance, operators must pair it with structured governance, internal education, and ongoing validation.

  • Gamblitude and TAG Media Join Forces to Launch AI-Driven Affiliate Intelligence

    In a strategic move that signals the growing role of AI in the affiliate space, Gamblitude has announced a client partnership with TAG Media, one of the most respected affiliate marketing groups in the iGaming industry.

    While enterprise-grade analytics have traditionally been the domain of large operators, this partnership changes the game. Powered by a proprietary AI agent trained specifically on iGaming data, Gamblitude is bringing contextual, real-time insights directly into the hands of affiliate teams. The result? A complete redefinition of how performance is measured, risks are assessed, and opportunities are surfaced.

    TAG Media is already seeing the benefits. From instant access to trends and anomalies, to custom metrics and forecasts tailored to affiliate needs, AI is no longer a buzzword — it’s a practical advantage. The partnership proves that smaller teams can now leverage the same kind of AI intelligence that Tier 1 operators use to guide million-euro decisions.

    At the heart of this is the Gamblitude platform: a dedicated data warehouse, no-code dashboards, anomaly detection, and AI-driven performance radar—all designed with affiliate use cases in mind.

    As AI continues to evolve in the gaming space, this collaboration sets a new standard for what affiliates can expect from their data stack.

  • Palms Bet to Launch World’s First Fully AI-Driven Sportsbook with SSTrader and Altenar Integration

    A major milestone in AI-driven sports betting is about to go live. Palms Bet, one of Europe’s fastest-growing iGaming operators, is set to launch the world’s first fully AI-powered sportsbook, developed in partnership with SSTrader and integrated into Altenar’s global platform. The rollout is expected within weeks.

    This marks a historic shift from static odds and manual personalization to real-time, AI-generated predictive content across every major league and sport.


    AI Infrastructure Designed for Scale and Engagement

    SSTrader’s infrastructure introduces two core components:

    • AI Chatbot, already live with Palms Bet, delivering conversational engagement.
    • AI Insights Feed, now being launched, providing real-time predictions, betting metrics, and personalized insights.

    The AI Insights Feed generates around-the-clock predictions for global events — including advanced indicators like:

    • Expected Goals (xG)
    • Pressure Index
    • Attack/Defense Power

    Unlike static dashboards, this system offers continuous, player-filterable streams of insights, directly embedded into the sportsbook UX.

    According to SSTrader, these insights are available 24/7, with predictions across every sport and league worldwide, fueling retention, engagement, and betting volume.


    A New AI-Driven Vertical in iGaming

    This launch signals the emergence of a new iGaming vertical: AI-powered content as a service. It’s no longer just about odds — it’s about intelligent insight delivery that can adapt to user behavior, preferences, and risk appetite in real time.

    SSTrader’s partnership with Altenar means the tech is now plug-and-play for all Altenar-powered operators. Any sportsbook using Altenar can access:

    • Instant integration with SSTrader
    • Scalable personalization without dev work
    • Predictive KPIs updated in real-time

    Why It Matters by the Numbers

    • 100% AI-powered sportsbook rollout – a global first
    • 24/7 AI Insights Feed across all leagues worldwide
    • 1000s of data points processed per match in real time
    • Plug-and-play compatibility with Altenar’s network of +100 operator brands

    Looking Ahead

    The launch will be showcased at SBC Summit Lisbon (Sept 16–17, 2025). With the rise of AI-native infrastructure like SSTrader’s, the next frontier for sportsbooks will be less about odds margins — and more about who owns the predictive layer of the player experience.

  • Genius Sports Secures Exclusive Serie A Rights in Multi-Year Betting Data Deal

    Genius Sports has strengthened its position in the global sports data market with an exclusive agreement to supply betting data and video streaming for Italy’s top-tier football competitions. The multi-year deal includes coverage of Serie A, Coppa Italia, and Supercoppa Italiana fixtures, running until the end of the 2028-29 season.

    Under the agreement, Genius Sports will serve as the sole distributor of official match data and international betting streams, delivering this content to its global sportsbook network. The partnership also grants access to tracking data for media use, enabling advanced broadcast augmentation, match reports, and in-depth analysis.

    This deal significantly boosts Genius Sports’ in-play product, BetVision, which combines live streaming with interactive stats overlays, enhancing bettor engagement.

    Competitive Win After Legal Turmoil

    Previously, Stats Perform held the rights between 2021 and 2024, but an attempt to extend that contract fell through, leading to an ongoing legal dispute. In March, the Court of Milan ruled against Serie A’s request for immediate execution of a contested contract, allowing Genius Sports to proceed with the new tender.

    Genius emerged as the winner from a June 2025 tender that included five packages for betting data, streaming, and tracking rights across international and domestic markets.

    Broader Context and Growth

    This marks another major football acquisition for Genius, which recently secured data rights from 18 European leagues, including the Belgian Pro League, Eredivisie, and Danish League.

    With these deals in place, Genius now holds one of the strongest global portfolios in the sports betting data industry, alongside NFL, Premier League, and now Serie A.

    The agreement is expected to contribute positively to the company’s commercial performance and future revenue guidance.

  • LeoVegas Extends Kambi Sportsbook Partnership Until 2027

    LeoVegas has extended its sportsbook deal with Kambi through the end of 2027, securing continued access to Kambi’s turnkey sportsbook services during its transition to an in-house platform.

    The renewed agreement includes the integration of Kambi’s Odds Feed+, which will remain in use even beyond the main partnership term. This signals LeoVegas’ ongoing reliance on Kambi’s trading capabilities despite its acquisition of Tipico’s U.S. platform in 2023.

    The extension comes as LeoVegas, owned by MGM, is actively migrating its international brands onto a proprietary sportsbook platform. The transition, originally expected to conclude in H1 2025, appears to be progressing in phases. According to LeoVegas, the integration remains on schedule, and the extended Kambi partnership ensures operational continuity throughout the transition.

    Under the new deal, LeoVegas brands such as BetMGM UK and BetUK will continue to leverage Kambi’s full odds library, helping to maintain market competitiveness.

    From Kambi’s perspective, the renewed agreement is a strategic win amid increasing client churn due to operators moving toward in-house technology. LeoVegas accounted for approximately 3% of Kambi’s 2023 revenue, with expectations of further growth tied to MGM’s international expansion.

    The partnership’s evolution reflects a broader industry trend: operators are seeking modular and flexible relationships with suppliers. Kambi’s Odds Feed+ is positioned as a premium standalone solution for sportsbooks that want to retain parts of Kambi’s infrastructure while building in-house capabilities.

  • BetConstruct Launches Affigates: AI-Powered Affiliate Ecosystem

    BetConstruct has officially unveiled Affigates, its new product brand and affiliate marketing ecosystem designed to streamline collaboration between operators and affiliates in the iGaming sector.

    Affigates functions as a full-scale solution, merging affiliate software, programme management, and a performance-focused affiliate network into a unified platform. The system is built for speed, scalability, and long-term growth, enabling operators and affiliates to connect more efficiently.

    Key figures highlight the scale and reach of the platform:

    • 4,500+ affiliates
    • 630+ active operator partners
    • Access to over 30 million players

    Affigates is powered by AI-driven tools and a proprietary scoring algorithm that identifies high-value partners, aiming to boost transparency and performance across the affiliate chain.

    The platform will be officially introduced at iGB L!VE in London, where BetConstruct will showcase Affigates at Stand C40.

    With a focus on data-led growth and partner enablement, Affigates positions itself as a next-gen affiliate solution for operators seeking greater efficiency and affiliates aiming for stronger monetization.

  • Gamblitude Teases AI-Driven Analytics Platform for iGaming Operators

    A new player has entered the iGaming tech scene — Gamblitude, a startup set to redefine how operators work with data. The company’s co-founders announced on LinkedIn the upcoming launch of an ultra-modern analytics platform powered by AI, specifically built for sportsbook and casino operators.

    According to the announcement, Gamblitude is building a solution that will feature:

    • fully customizable dashboards and predictive tooling,
    • instant access to live data and real-time AI assistants generating actionable recommendations,
    • advanced machine learning models for optimizing risk management and product performance.

    The platform is being developed by a team with deep roots in both gambling and data technology. Their mission: to unify business, CRM, technical, and product data in a single, AI-native environment.

    The announcement was accompanied by a 35-second concept video, giving a glimpse into the thinking behind Gamblitude’s creation. The clip is now available on the co-founders’ LinkedIn profiles.

    As AI becomes increasingly central to the iGaming ecosystem, Gamblitude positions itself as a bold and timely answer for operators looking to gain real-time clarity and competitive edge through smarter analytics.

    Video can be watched on the company website: https://gamblitude.ai.

  • PRace Launches as Data-Driven B2B Marketing Agency for Gambling Industry

    PRace, a newly launched B2B marketing agency focused on the gambling sector, officially entered the market on May 6, 2025. Founded by Nicholas Brown and Aiste Garneviciene, the agency aims to fill a gap in performance-focused marketing within the B2B gambling space.

    With offices in London and Vilnius, PRace operates with a 15-person team of industry specialists and uses data-led strategies to build measurable lead generation and sales funnels. Although just formally launched, the agency has already worked with over ten major clients and is on track to generate nearly €1 million in revenue this year.

    Brown and Garneviciene identified a lack of tailored, outcome-based marketing services in the B2B gambling market. Leveraging their backgrounds from Square in the Air and BetGames, they created PRace to deliver marketing that goes beyond traditional PR and creative work. The focus is on demand generation, pipeline growth, and end-to-end conversion.

    The agency has partnered with clients including Relax Gaming and Amelco, applying a structured, full-funnel methodology that reflects their combined experience in scaling brands within the gambling space.

    PRace’s entry signals a growing demand for marketing partners that can provide accountable, results-driven strategies in an industry that has traditionally underinvested in B2B brand building and lead generation.

  • Abelson Sports Integrates nVenue’s AI-Powered Micro-Betting Solutions

    Abelson Sports has partnered with nVenue to enhance its Football Player Markets platform, expanding its live betting offerings with AI-driven micro-betting technology.

    Through this partnership, Abelson Sports integrates nVenue’s real-time, dynamic betting markets, allowing operators to access detailed in-game events like next play, pass, or possession through a single, streamlined connection. This significantly increases the number of available betting opportunities per match.

    nVenue’s platform stands out for its use of artificial intelligence and machine learning, delivering sub-second latency pricing across six major sports, including both U.S. and international leagues. The system adapts instantly to live game developments, offering high-frequency markets that keep pace with on-field action.

    By adding nVenue’s AI-powered technology, Abelson Sports strengthens its Football Player Markets product, giving operators an edge in offering innovative, player-focused live wagering experiences. The integration enables sportsbooks to introduce thousands of new markets without heavy technical work, aligning with Abelson’s strategy to deliver fast, reliable, and scalable data solutions.

  • Pythia Sports Brings AI Insights to Breeze-Up Horse Sales

    Pythia Sports is introducing artificial intelligence to the traditional world of horse racing auctions. The company has developed a proprietary data model that combines biomechanics and AI to enhance the breeze-up sales process, helping buyers assess a horse’s potential before making a bid.

    Breeze-up sales involve two-year-old horses performing short sprints, or “breezes,” which have typically been evaluated by eye. Pythia’s system analyzes over 100 data points during each breeze, covering factors like stride, speed, and biomechanics, to create a more objective performance profile.

    The model splits each breeze into key segments: time, speed, and stride. It tracks each stride as the horse accelerates, offering insights into how the animal adapts and performs under pressure. Biomechanical data—including conformation and gait—is also factored in and compared with historical performance data to refine accuracy.

    Pythia’s AI engine is trained on ten years of breeze-up sales data. This historical context allows the model to detect patterns and traits that might go unnoticed by human observers. The result is a performance rating for each horse, giving buyers a reliable, data-driven tool for comparison.

    The technology debuted at the Newmarket breeze-up sale and has already gained attention from trainers, agents, and buyers looking for a competitive edge in the auction ring.

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