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  • Genius Sports Secures Exclusive Serie A Rights in Multi-Year Betting Data Deal

    Genius Sports has strengthened its position in the global sports data market with an exclusive agreement to supply betting data and video streaming for Italy’s top-tier football competitions. The multi-year deal includes coverage of Serie A, Coppa Italia, and Supercoppa Italiana fixtures, running until the end of the 2028-29 season.

    Under the agreement, Genius Sports will serve as the sole distributor of official match data and international betting streams, delivering this content to its global sportsbook network. The partnership also grants access to tracking data for media use, enabling advanced broadcast augmentation, match reports, and in-depth analysis.

    This deal significantly boosts Genius Sports’ in-play product, BetVision, which combines live streaming with interactive stats overlays, enhancing bettor engagement.

    Competitive Win After Legal Turmoil

    Previously, Stats Perform held the rights between 2021 and 2024, but an attempt to extend that contract fell through, leading to an ongoing legal dispute. In March, the Court of Milan ruled against Serie A’s request for immediate execution of a contested contract, allowing Genius Sports to proceed with the new tender.

    Genius emerged as the winner from a June 2025 tender that included five packages for betting data, streaming, and tracking rights across international and domestic markets.

    Broader Context and Growth

    This marks another major football acquisition for Genius, which recently secured data rights from 18 European leagues, including the Belgian Pro League, Eredivisie, and Danish League.

    With these deals in place, Genius now holds one of the strongest global portfolios in the sports betting data industry, alongside NFL, Premier League, and now Serie A.

    The agreement is expected to contribute positively to the company’s commercial performance and future revenue guidance.

  • LeoVegas Extends Kambi Sportsbook Partnership Until 2027

    LeoVegas has extended its sportsbook deal with Kambi through the end of 2027, securing continued access to Kambi’s turnkey sportsbook services during its transition to an in-house platform.

    The renewed agreement includes the integration of Kambi’s Odds Feed+, which will remain in use even beyond the main partnership term. This signals LeoVegas’ ongoing reliance on Kambi’s trading capabilities despite its acquisition of Tipico’s U.S. platform in 2023.

    The extension comes as LeoVegas, owned by MGM, is actively migrating its international brands onto a proprietary sportsbook platform. The transition, originally expected to conclude in H1 2025, appears to be progressing in phases. According to LeoVegas, the integration remains on schedule, and the extended Kambi partnership ensures operational continuity throughout the transition.

    Under the new deal, LeoVegas brands such as BetMGM UK and BetUK will continue to leverage Kambi’s full odds library, helping to maintain market competitiveness.

    From Kambi’s perspective, the renewed agreement is a strategic win amid increasing client churn due to operators moving toward in-house technology. LeoVegas accounted for approximately 3% of Kambi’s 2023 revenue, with expectations of further growth tied to MGM’s international expansion.

    The partnership’s evolution reflects a broader industry trend: operators are seeking modular and flexible relationships with suppliers. Kambi’s Odds Feed+ is positioned as a premium standalone solution for sportsbooks that want to retain parts of Kambi’s infrastructure while building in-house capabilities.

  • BetConstruct Launches Affigates: AI-Powered Affiliate Ecosystem

    BetConstruct has officially unveiled Affigates, its new product brand and affiliate marketing ecosystem designed to streamline collaboration between operators and affiliates in the iGaming sector.

    Affigates functions as a full-scale solution, merging affiliate software, programme management, and a performance-focused affiliate network into a unified platform. The system is built for speed, scalability, and long-term growth, enabling operators and affiliates to connect more efficiently.

    Key figures highlight the scale and reach of the platform:

    • 4,500+ affiliates
    • 630+ active operator partners
    • Access to over 30 million players

    Affigates is powered by AI-driven tools and a proprietary scoring algorithm that identifies high-value partners, aiming to boost transparency and performance across the affiliate chain.

    The platform will be officially introduced at iGB L!VE in London, where BetConstruct will showcase Affigates at Stand C40.

    With a focus on data-led growth and partner enablement, Affigates positions itself as a next-gen affiliate solution for operators seeking greater efficiency and affiliates aiming for stronger monetization.

  • Gamblitude Teases AI-Driven Analytics Platform for iGaming Operators

    A new player has entered the iGaming tech scene — Gamblitude, a startup set to redefine how operators work with data. The company’s co-founders announced on LinkedIn the upcoming launch of an ultra-modern analytics platform powered by AI, specifically built for sportsbook and casino operators.

    According to the announcement, Gamblitude is building a solution that will feature:

    • fully customizable dashboards and predictive tooling,
    • instant access to live data and real-time AI assistants generating actionable recommendations,
    • advanced machine learning models for optimizing risk management and product performance.

    The platform is being developed by a team with deep roots in both gambling and data technology. Their mission: to unify business, CRM, technical, and product data in a single, AI-native environment.

    The announcement was accompanied by a 35-second concept video, giving a glimpse into the thinking behind Gamblitude’s creation. The clip is now available on the co-founders’ LinkedIn profiles.

    As AI becomes increasingly central to the iGaming ecosystem, Gamblitude positions itself as a bold and timely answer for operators looking to gain real-time clarity and competitive edge through smarter analytics.

    Video can be watched on the company website: https://gamblitude.ai.

  • PRace Launches as Data-Driven B2B Marketing Agency for Gambling Industry

    PRace, a newly launched B2B marketing agency focused on the gambling sector, officially entered the market on May 6, 2025. Founded by Nicholas Brown and Aiste Garneviciene, the agency aims to fill a gap in performance-focused marketing within the B2B gambling space.

    With offices in London and Vilnius, PRace operates with a 15-person team of industry specialists and uses data-led strategies to build measurable lead generation and sales funnels. Although just formally launched, the agency has already worked with over ten major clients and is on track to generate nearly €1 million in revenue this year.

    Brown and Garneviciene identified a lack of tailored, outcome-based marketing services in the B2B gambling market. Leveraging their backgrounds from Square in the Air and BetGames, they created PRace to deliver marketing that goes beyond traditional PR and creative work. The focus is on demand generation, pipeline growth, and end-to-end conversion.

    The agency has partnered with clients including Relax Gaming and Amelco, applying a structured, full-funnel methodology that reflects their combined experience in scaling brands within the gambling space.

    PRace’s entry signals a growing demand for marketing partners that can provide accountable, results-driven strategies in an industry that has traditionally underinvested in B2B brand building and lead generation.

  • Abelson Sports Integrates nVenue’s AI-Powered Micro-Betting Solutions

    Abelson Sports has partnered with nVenue to enhance its Football Player Markets platform, expanding its live betting offerings with AI-driven micro-betting technology.

    Through this partnership, Abelson Sports integrates nVenue’s real-time, dynamic betting markets, allowing operators to access detailed in-game events like next play, pass, or possession through a single, streamlined connection. This significantly increases the number of available betting opportunities per match.

    nVenue’s platform stands out for its use of artificial intelligence and machine learning, delivering sub-second latency pricing across six major sports, including both U.S. and international leagues. The system adapts instantly to live game developments, offering high-frequency markets that keep pace with on-field action.

    By adding nVenue’s AI-powered technology, Abelson Sports strengthens its Football Player Markets product, giving operators an edge in offering innovative, player-focused live wagering experiences. The integration enables sportsbooks to introduce thousands of new markets without heavy technical work, aligning with Abelson’s strategy to deliver fast, reliable, and scalable data solutions.

  • Pythia Sports Brings AI Insights to Breeze-Up Horse Sales

    Pythia Sports is introducing artificial intelligence to the traditional world of horse racing auctions. The company has developed a proprietary data model that combines biomechanics and AI to enhance the breeze-up sales process, helping buyers assess a horse’s potential before making a bid.

    Breeze-up sales involve two-year-old horses performing short sprints, or “breezes,” which have typically been evaluated by eye. Pythia’s system analyzes over 100 data points during each breeze, covering factors like stride, speed, and biomechanics, to create a more objective performance profile.

    The model splits each breeze into key segments: time, speed, and stride. It tracks each stride as the horse accelerates, offering insights into how the animal adapts and performs under pressure. Biomechanical data—including conformation and gait—is also factored in and compared with historical performance data to refine accuracy.

    Pythia’s AI engine is trained on ten years of breeze-up sales data. This historical context allows the model to detect patterns and traits that might go unnoticed by human observers. The result is a performance rating for each horse, giving buyers a reliable, data-driven tool for comparison.

    The technology debuted at the Newmarket breeze-up sale and has already gained attention from trainers, agents, and buyers looking for a competitive edge in the auction ring.

  • iGP adds Aviatrix Crash Games to iGaming Deck Platform

    iGP has partnered with Aviatrix to enhance its iGaming Deck aggregation platform by adding the developer’s crash-style games. This integration brings Aviatrix’s award-winning content into a growing portfolio that now includes over 10,000 games from more than 40 providers.

    Aviatrix is gaining recognition for its unique mechanics and immersive crash games, which focus heavily on player engagement. The partnership aligns with iGP’s broader strategy of delivering high-performance content and promotional features to operators.

    iGaming Deck continues to evolve with new functionalities designed to boost retention and support cross-sell efforts. Recent feature rollouts include the Twist of Luck fortune wheel, free bet campaigns, and soon-to-launch jackpot mechanics and reward tools.

    All promotional and campaign tools are centralized in iGP’s unified back office, offering near real-time data, rapid onboarding, and simplified campaign management. The platform is designed to help operators scale and optimize promotions across multiple markets with ease.

  • Midnite Partners with Sky Media to Boost UK Visibility

    UK-based sportsbook and casino brand Midnite is expanding its mainstream media presence through a new partnership with Sky Media. The collaboration brings Midnite’s brand to television audiences via Sky Sports Racing and Sky Sports News.

    As part of the deal, Midnite will have regular broadcast segments on Sky Sports Racing, featuring updates on betting markets and racing insights. The campaign, which launched on April 10, includes on-air contributions from racing broadcaster Tom Lee.

    Beginning in May, Midnite will also sponsor the late-night slot (11pm to 5am) on Sky Sports News. This sponsorship includes branded visuals at the start of each segment and during commercial breaks, giving the brand steady visibility throughout the night.

    The partnership is part of a broader marketing initiative. In recent weeks, Midnite launched its first television ad and entered into a sponsorship agreement with the 2025 World Snooker Championship.

  • FeedConstruct Partners with GRID Esports to Enhance Odds Accuracy

    FeedConstruct has entered a new partnership with GRID Esports, aiming to elevate the quality and speed of its odds feed for esports betting. By integrating GRID’s real-time data, FeedConstruct is positioned to deliver faster and more precise odds to its clients.

    This collaboration strengthens FeedConstruct’s ability to serve the growing demand for esports betting by offering enhanced scouting data and improved live coverage. The upgraded feed is expected to support sports betting operators and providers with more reliable tools to compete effectively in the market.

    Through the agreement, GRID will supply FeedConstruct with data and livestream access for leading esports titles, including League of Legends, VALORANT, Counter-Strike 2 (CS2), Dota 2, Rainbow Six Siege, and events like BLAST. These titles represent some of the most popular options in esports wagering.

    With both companies focused on innovation and data reliability, the partnership is set to play a key role in advancing esports betting infrastructure globally.

    According to iGamingNumbers, a blog dedicated to industry data and insights, the popularity of esports betting has been growing steadily over the past several years.

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