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Category: New Products

Get exclusive insights on the newest products hitting the iGaming market. From AI-powered analytics and betting platforms to innovative casino games, we highlight tools designed to optimize your gaming operations.

  • CyberBetX Pioneers Human-Centric AI to Reinvent Live iGaming Production

    CyberBetX is pushing the boundaries of what AI can do in live gaming, not through cosmetic enhancements or bolt-on tools, but by embedding artificial intelligence directly into the fabric of its studio technology. With a modular and human-centric approach, the company is redefining how immersive, scalable and brand-safe live casino content is created and delivered.

    From Feature to Foundation: AI at the Core

    Unlike many providers who experiment with AI on the margins, CyberBetX has placed it at the heart of its architecture. Its AI Green Screen Engine and AI Dealer Filter go far beyond aesthetics — they’re production-critical systems powering automation, quality control and real-time adaptability across global markets.

    • AI Green Screen Engine enables live background removal, custom 3D environments, and brand-layer overlays — all in real time.
    • AI Dealer Filter enhances lighting and skin tone using facial recognition while preserving expression and visual consistency, even under varied lighting conditions.

    These tools allow studios to deliver tailored live gaming experiences that adapt to player location, language, or brand requirements without changing the underlying gameplay or fairness mechanics.

    Precision at Scale

    CyberBetX’s approach focuses on the presentation layer of gameplay, where minor visual inconsistencies can impact player engagement. The company treats production quality as a product dimension on par with UI and game logic.

    This has resulted in measurable outcomes:

    • Longer session durations
    • Higher return rates
    • Reduced churn linked to visual friction (e.g. lighting inconsistencies or awkward delays)

    Real-Time, Low-Latency, AI-Driven

    Running AI in live environments is no small feat. By deploying edge computing and real-time rendering pipelines, CyberBetX achieves broadcast-grade performance with sub-second latency. Their systems can dynamically adapt during the session — switching overlays, adjusting lighting, and ensuring uninterrupted play.

    This architecture enables:

    • Rapid multi-brand or multi-language rollouts
    • Automated background and brand transitions
    • Consistent experience across devices and networks

    Responsible Innovation

    Crucially, AI is visible, explainable, and controlled. No player-facing decision is handled by black-box algorithms. Production elements like lighting or facial enhancement operate within predefined, auditable rules — ensuring brand safety and compliance with regulatory expectations.

    Efficiency + Scale = Growth

    Beyond player experience, CyberBetX has slashed operational costs. The AI Green Screen Engine has reduced post-production workload by up to 70%, while the Dealer Filter has removed the need for manual retouching — enabling faster throughput and more flexible studio operations.

    This tech stack isn’t just a novelty. It’s a business enabler.

    As the iGaming industry moves toward immersive, player-specific experiences, CyberBetX positions itself at the intersection of AI innovation and human authenticity. Its belief: AI should not just support production — it should define the next-generation live gaming experience.

  • Super Group Taps AI and Blockchain to Power Crypto Payments in African Betting Markets

    Super Group, the parent company of Betway and Spin, is taking a major step into the blockchain and AI-powered payments space with the launch of ZAR Supercoin, a stablecoin aimed at transforming how users transact across its platforms in Africa.

    Set to debut under a new division called Super Money SA, the stablecoin will be available in Q1 2026, initially serving as a payment method on Betway and integrated into a proprietary Supercoin Wallet. The company aims to offer smoother, automated payment flows through blockchain infrastructure – a move expected to reduce costs and streamline settlement in high-volume markets.

    What sets this initiative apart is the backing of ABSA Group, a tier-1 South African bank, which will handle custody of the fiat reserves tied to the stablecoin. ZAR Supercoin itself will be issued on Solana, a high-performance blockchain, while Chainalysis tools will manage risk and compliance — ensuring AML standards are met in real time.

    This kind of real-time compliance and automated transaction monitoring is only possible with intelligent systems. While not explicitly labeled AI, the compliance engine and smart contract integration showcase how the iGaming sector is increasingly powered by data-driven automation and advanced analytics. With stablecoin adoption growing in Africa (estimated ~$100 billion in volume), this move reflects how smart tech infrastructure is becoming essential in competitive markets.

    Supercoin will also be listed on Luno, South Africa’s leading regulated exchange, before rolling out to other regions. Super Group’s CFO emphasized that the timing reflects growing demand for frictionless, mobile-first payments, especially in underbanked areas.

    For a region marked by rapid mobile penetration and appetite for crypto alternatives, the combination of stablecoin usability, blockchain transparency, and automated AI oversight positions Super Group at the forefront of innovation in regulated iGaming payments.

    The company’s long-term roadmap includes full integration of digital assets into its product ecosystem, setting the stage for crypto-native functionality like instant rewards, predictive payouts, and decentralized user wallets.

    As more regulators weigh frameworks for crypto gambling, moves like this foreshadow a future where AI and blockchain won’t just support operations — they’ll redefine the iGaming value chain.

  • BetConstruct Launches Affigates: AI-Powered Affiliate Ecosystem

    BetConstruct has officially unveiled Affigates, its new product brand and affiliate marketing ecosystem designed to streamline collaboration between operators and affiliates in the iGaming sector.

    Affigates functions as a full-scale solution, merging affiliate software, programme management, and a performance-focused affiliate network into a unified platform. The system is built for speed, scalability, and long-term growth, enabling operators and affiliates to connect more efficiently.

    Key figures highlight the scale and reach of the platform:

    • 4,500+ affiliates
    • 630+ active operator partners
    • Access to over 30 million players

    Affigates is powered by AI-driven tools and a proprietary scoring algorithm that identifies high-value partners, aiming to boost transparency and performance across the affiliate chain.

    The platform will be officially introduced at iGB L!VE in London, where BetConstruct will showcase Affigates at Stand C40.

    With a focus on data-led growth and partner enablement, Affigates positions itself as a next-gen affiliate solution for operators seeking greater efficiency and affiliates aiming for stronger monetization.

  • Gamblitude Teases AI-Driven Analytics Platform for iGaming Operators

    A new player has entered the iGaming tech scene — Gamblitude, a startup set to redefine how operators work with data. The company’s co-founders announced on LinkedIn the upcoming launch of an ultra-modern analytics platform powered by AI, specifically built for sportsbook and casino operators.

    According to the announcement, Gamblitude is building a solution that will feature:

    • fully customizable dashboards and predictive tooling,
    • instant access to live data and real-time AI assistants generating actionable recommendations,
    • advanced machine learning models for optimizing risk management and product performance.

    The platform is being developed by a team with deep roots in both gambling and data technology. Their mission: to unify business, CRM, technical, and product data in a single, AI-native environment.

    The announcement was accompanied by a 35-second concept video, giving a glimpse into the thinking behind Gamblitude’s creation. The clip is now available on the co-founders’ LinkedIn profiles.

    As AI becomes increasingly central to the iGaming ecosystem, Gamblitude positions itself as a bold and timely answer for operators looking to gain real-time clarity and competitive edge through smarter analytics.

    Video can be watched on the company website: https://gamblitude.ai.

  • Abelson Sports Integrates nVenue’s AI-Powered Micro-Betting Solutions

    Abelson Sports has partnered with nVenue to enhance its Football Player Markets platform, expanding its live betting offerings with AI-driven micro-betting technology.

    Through this partnership, Abelson Sports integrates nVenue’s real-time, dynamic betting markets, allowing operators to access detailed in-game events like next play, pass, or possession through a single, streamlined connection. This significantly increases the number of available betting opportunities per match.

    nVenue’s platform stands out for its use of artificial intelligence and machine learning, delivering sub-second latency pricing across six major sports, including both U.S. and international leagues. The system adapts instantly to live game developments, offering high-frequency markets that keep pace with on-field action.

    By adding nVenue’s AI-powered technology, Abelson Sports strengthens its Football Player Markets product, giving operators an edge in offering innovative, player-focused live wagering experiences. The integration enables sportsbooks to introduce thousands of new markets without heavy technical work, aligning with Abelson’s strategy to deliver fast, reliable, and scalable data solutions.

  • Sportradar Showcases AI and Computer Vision at Investor Day to Drive Profitability

    Sportradar Showcases AI and Computer Vision at Investor Day to Drive Profitability

    Sportradar has highlighted its growing portfolio of artificial intelligence and computer vision technologies as key drivers of future profitability and efficiency. The company presented its latest innovations during an investor event held on April 1, focusing on how AI will enhance operations and client offerings.

    Central to Sportradar’s AI strategy is its data infrastructure, built over many years to support real-time data processing and model optimization. The company uses these capabilities to continuously adjust odds for betting operators based on risk profiles and real-time market conditions, aiming to improve margins and maximize profits. Internal models suggest up to an 11% increase in profitability for operators using these AI-powered tools.

    A standout presentation featured the “Sportradar Brain,” a proprietary generative AI engine connected directly to Sportradar’s massive data reserves. This tool can generate betting insights, answer sports-related queries, and even write sports content with visual aids like charts and graphs. Media clients, in particular, have shown strong interest in this technology.

    Sportradar also introduced its computer vision system, which tracks live game data more efficiently than traditional data collectors. According to the company, this method is up to 90% cheaper and collects exponentially more data. The firm currently uses computer vision in over half of the live games it covers.

    Additional innovation includes AI scripts that can write and optimize code, with Sportradar projecting that AI will boost engineering productivity by over 50% by 2028.

    Financially, the company forecasts revenue of €1.7 billion and adjusted EBITDA of €455 million by 2027. For 2024, it reported €1.1 billion in revenue, a 26% increase year-on-year, and €34 million in profit.

    In a strategic move, Sportradar also announced its acquisition of Endeavor’s IMG Arena, a major sports data unit, as part of its broader expansion efforts.