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Tag: UK betting

  • Midnite Partners with Sky Media to Boost UK Visibility

    UK-based sportsbook and casino brand Midnite is expanding its mainstream media presence through a new partnership with Sky Media. The collaboration brings Midnite’s brand to television audiences via Sky Sports Racing and Sky Sports News.

    As part of the deal, Midnite will have regular broadcast segments on Sky Sports Racing, featuring updates on betting markets and racing insights. The campaign, which launched on April 10, includes on-air contributions from racing broadcaster Tom Lee.

    Beginning in May, Midnite will also sponsor the late-night slot (11pm to 5am) on Sky Sports News. This sponsorship includes branded visuals at the start of each segment and during commercial breaks, giving the brand steady visibility throughout the night.

    The partnership is part of a broader marketing initiative. In recent weeks, Midnite launched its first television ad and entered into a sponsorship agreement with the 2025 World Snooker Championship.

  • Metric Gaming Launches Sportsbook in the UK in Partnership with BetZone

    Metric Gaming has officially entered the UK sports betting market through a new partnership with BetZone. The collaboration includes the use of Metric’s in-house horseracing products and customizable sportsbook platform tailored specifically to UK bettors.

    This move follows Metric’s earlier sportsbook launches in the Netherlands in 2024. The company’s product suite is built with a strong emphasis on regulatory compliance and responsible gambling practices, key factors in expanding within the UK’s tightly regulated market.

    The UK launch marks an important step for Metric, as it introduces its proprietary horse racing platform in its domestic market. BetZone, on the other hand, gains a fully adaptable, high-performance platform designed to offer speed, flexibility, and a personalized user experience.

    With this partnership, BetZone aims to create a distinct presence in the competitive UK betting space by offering a unique, tech-driven solution to its customer base.