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Tag: sportsbook

  • Metric Gaming Launches Sportsbook in the UK in Partnership with BetZone

    Metric Gaming has officially entered the UK sports betting market through a new partnership with BetZone. The collaboration includes the use of Metric’s in-house horseracing products and customizable sportsbook platform tailored specifically to UK bettors.

    This move follows Metric’s earlier sportsbook launches in the Netherlands in 2024. The company’s product suite is built with a strong emphasis on regulatory compliance and responsible gambling practices, key factors in expanding within the UK’s tightly regulated market.

    The UK launch marks an important step for Metric, as it introduces its proprietary horse racing platform in its domestic market. BetZone, on the other hand, gains a fully adaptable, high-performance platform designed to offer speed, flexibility, and a personalized user experience.

    With this partnership, BetZone aims to create a distinct presence in the competitive UK betting space by offering a unique, tech-driven solution to its customer base.

  • The Multiple Group partners with Delasport to enhance AI-driven sportsbook offering

    International iGaming technology provider The Multiple Group has entered into a strategic partnership with award-winning sportsbook solutions provider Delasport, aiming to significantly enhance their sports betting product.

    Known across the industry for delivering precise, user-friendly platforms, The Multiple Group emphasizes rigorous in-house testing to guarantee top-tier quality for all its products.

    Delasport has built its reputation on delivering innovative sportsbook technologies, highlighted by advanced AI-powered risk management and tailored betting experiences that significantly boost player engagement and satisfaction.

    This collaboration is one of several sportsbook partnerships Delasport has secured since the start of 2025, further underscoring the popularity of its Plug & Play sportsbook solution among both operators and players. Through this alliance, customers of The Multiple Group will benefit from an unparalleled sports betting experience, featuring personalized content, unique betting functionalities, and seamless usability across multiple devices.