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Tag: sports betting

  • Genius Sports Secures Exclusive Serie A Rights in Multi-Year Betting Data Deal

    Genius Sports has strengthened its position in the global sports data market with an exclusive agreement to supply betting data and video streaming for Italy’s top-tier football competitions. The multi-year deal includes coverage of Serie A, Coppa Italia, and Supercoppa Italiana fixtures, running until the end of the 2028-29 season.

    Under the agreement, Genius Sports will serve as the sole distributor of official match data and international betting streams, delivering this content to its global sportsbook network. The partnership also grants access to tracking data for media use, enabling advanced broadcast augmentation, match reports, and in-depth analysis.

    This deal significantly boosts Genius Sports’ in-play product, BetVision, which combines live streaming with interactive stats overlays, enhancing bettor engagement.

    Competitive Win After Legal Turmoil

    Previously, Stats Perform held the rights between 2021 and 2024, but an attempt to extend that contract fell through, leading to an ongoing legal dispute. In March, the Court of Milan ruled against Serie A’s request for immediate execution of a contested contract, allowing Genius Sports to proceed with the new tender.

    Genius emerged as the winner from a June 2025 tender that included five packages for betting data, streaming, and tracking rights across international and domestic markets.

    Broader Context and Growth

    This marks another major football acquisition for Genius, which recently secured data rights from 18 European leagues, including the Belgian Pro League, Eredivisie, and Danish League.

    With these deals in place, Genius now holds one of the strongest global portfolios in the sports betting data industry, alongside NFL, Premier League, and now Serie A.

    The agreement is expected to contribute positively to the company’s commercial performance and future revenue guidance.

  • OpenBet Transitions to Independent Ownership in $450M Management Buyout

    OpenBet has officially completed its $450 million management buyout, marking a major shift in ownership from Endeavor to a leadership group headed by current CEO Jordan Levin and other senior executives. The acquisition was finalized through OB Global Holdings LLC, a company formed to take over the business with a combination of cash and debt financing. Notably, Endeavor’s own CEO, Ari Emanuel, is involved in the deal on a personal level.

    The move positions OpenBet to operate independently, with plans to accelerate its growth and innovation in the sports betting technology space. The company sees this new chapter as a chance to strengthen its position across global markets, backed by a strong product portfolio and seasoned leadership.

    IMG Arena Deal with Sportradar

    Just days before the OpenBet buyout was completed, Sportradar struck a deal to acquire Endeavor’s IMG Arena, a prominent sports data provider. The arrangement includes a $125 million payment to Sportradar, plus $100 million in reimbursements to sports rights holders. Until regulatory approval is finalized – expected in Q4 2025 – OB Global Holdings will continue to manage IMG Arena operations.

    The sale of both OpenBet and IMG Arena follows Endeavor’s decision to streamline its portfolio ahead of a $13 billion private equity buyout by Silver Lake. Endeavor had originally acquired OpenBet in 2022 for $800 million in a push to expand its footprint in the growing global sports betting market.

    However, the market has since shifted. Many top-tier operators have started building their own proprietary betting platforms, moving away from third-party solutions. This trend has impacted providers like OpenBet and its competitors, leading to a reevaluation of long-term strategies.

    OpenBet Eyes Growth, Especially in Brazil

    Despite changes in the market landscape, OpenBet remains optimistic about its future as an independent supplier. The company sees significant growth potential in newly regulated markets – particularly Brazil, where it has already secured key partnerships.

    OpenBet is powering the online betting operations for Todos Querem Jogar, a brand backed by Grupo Silvio Santos. It’s also behind BandBet, an online sportsbook launched in collaboration with Bell Ventures and branded through an agreement with Brazilian media giant Grupo Bandeirantes .

    These strategic moves highlight OpenBet’s ambition to become a leading player in Brazil’s rapidly evolving betting landscape. The company has emphasized its commitment to delivering scalable, regulation-ready betting experiences tailored to local markets.

    Beyond Brazil, OpenBet continues to support some of the industry’s most recognizable names, including FanDuel, Paddy Power, Sky Bet, Ladbrokes, BetMGM, and national lottery operators like Nederlandse Loterij, OPAP, Singapore Pools, and Danske Spil.

    With a renewed focus and independent direction, OpenBet aims to carve out a strong position in the global iGaming ecosystem.

  • The Multiple Group partners with Delasport to enhance AI-driven sportsbook offering

    International iGaming technology provider The Multiple Group has entered into a strategic partnership with award-winning sportsbook solutions provider Delasport, aiming to significantly enhance their sports betting product.

    Known across the industry for delivering precise, user-friendly platforms, The Multiple Group emphasizes rigorous in-house testing to guarantee top-tier quality for all its products.

    Delasport has built its reputation on delivering innovative sportsbook technologies, highlighted by advanced AI-powered risk management and tailored betting experiences that significantly boost player engagement and satisfaction.

    This collaboration is one of several sportsbook partnerships Delasport has secured since the start of 2025, further underscoring the popularity of its Plug & Play sportsbook solution among both operators and players. Through this alliance, customers of The Multiple Group will benefit from an unparalleled sports betting experience, featuring personalized content, unique betting functionalities, and seamless usability across multiple devices.