A major milestone in AI-driven sports betting is about to go live. Palms Bet, one of Europe’s fastest-growing iGaming operators, is set to launch the world’s first fully AI-powered sportsbook, developed in partnership with SSTrader and integrated into Altenar’s global platform. The rollout is expected within weeks.
This marks a historic shift from static odds and manual personalization to real-time, AI-generated predictive content across every major league and sport.
AI Infrastructure Designed for Scale and Engagement
SSTrader’s infrastructure introduces two core components:
- AI Chatbot, already live with Palms Bet, delivering conversational engagement.
- AI Insights Feed, now being launched, providing real-time predictions, betting metrics, and personalized insights.
The AI Insights Feed generates around-the-clock predictions for global events — including advanced indicators like:
- Expected Goals (xG)
- Pressure Index
- Attack/Defense Power
Unlike static dashboards, this system offers continuous, player-filterable streams of insights, directly embedded into the sportsbook UX.
According to SSTrader, these insights are available 24/7, with predictions across every sport and league worldwide, fueling retention, engagement, and betting volume.
A New AI-Driven Vertical in iGaming
This launch signals the emergence of a new iGaming vertical: AI-powered content as a service. It’s no longer just about odds — it’s about intelligent insight delivery that can adapt to user behavior, preferences, and risk appetite in real time.
SSTrader’s partnership with Altenar means the tech is now plug-and-play for all Altenar-powered operators. Any sportsbook using Altenar can access:
- Instant integration with SSTrader
- Scalable personalization without dev work
- Predictive KPIs updated in real-time
Why It Matters by the Numbers
- 100% AI-powered sportsbook rollout – a global first
- 24/7 AI Insights Feed across all leagues worldwide
- 1000s of data points processed per match in real time
- Plug-and-play compatibility with Altenar’s network of +100 operator brands
Looking Ahead
The launch will be showcased at SBC Summit Lisbon (Sept 16–17, 2025). With the rise of AI-native infrastructure like SSTrader’s, the next frontier for sportsbooks will be less about odds margins — and more about who owns the predictive layer of the player experience.