OpenBet has officially completed its $450 million management buyout, marking a major shift in ownership from Endeavor to a leadership group headed by current CEO Jordan Levin and other senior executives. The acquisition was finalized through OB Global Holdings LLC, a company formed to take over the business with a combination of cash and debt financing. Notably, Endeavor’s own CEO, Ari Emanuel, is involved in the deal on a personal level.
The move positions OpenBet to operate independently, with plans to accelerate its growth and innovation in the sports betting technology space. The company sees this new chapter as a chance to strengthen its position across global markets, backed by a strong product portfolio and seasoned leadership.
IMG Arena Deal with Sportradar
Just days before the OpenBet buyout was completed, Sportradar struck a deal to acquire Endeavor’s IMG Arena, a prominent sports data provider. The arrangement includes a $125 million payment to Sportradar, plus $100 million in reimbursements to sports rights holders. Until regulatory approval is finalized – expected in Q4 2025 – OB Global Holdings will continue to manage IMG Arena operations.
The sale of both OpenBet and IMG Arena follows Endeavor’s decision to streamline its portfolio ahead of a $13 billion private equity buyout by Silver Lake. Endeavor had originally acquired OpenBet in 2022 for $800 million in a push to expand its footprint in the growing global sports betting market.
However, the market has since shifted. Many top-tier operators have started building their own proprietary betting platforms, moving away from third-party solutions. This trend has impacted providers like OpenBet and its competitors, leading to a reevaluation of long-term strategies.
OpenBet Eyes Growth, Especially in Brazil
Despite changes in the market landscape, OpenBet remains optimistic about its future as an independent supplier. The company sees significant growth potential in newly regulated markets – particularly Brazil, where it has already secured key partnerships.
OpenBet is powering the online betting operations for Todos Querem Jogar, a brand backed by Grupo Silvio Santos. It’s also behind BandBet, an online sportsbook launched in collaboration with Bell Ventures and branded through an agreement with Brazilian media giant Grupo Bandeirantes .
These strategic moves highlight OpenBet’s ambition to become a leading player in Brazil’s rapidly evolving betting landscape. The company has emphasized its commitment to delivering scalable, regulation-ready betting experiences tailored to local markets.
Beyond Brazil, OpenBet continues to support some of the industry’s most recognizable names, including FanDuel, Paddy Power, Sky Bet, Ladbrokes, BetMGM, and national lottery operators like Nederlandse Loterij, OPAP, Singapore Pools, and Danske Spil.
With a renewed focus and independent direction, OpenBet aims to carve out a strong position in the global iGaming ecosystem.