Tag: horse racing

  • Pythia Sports Brings AI Insights to Breeze-Up Horse Sales

    Pythia Sports is introducing artificial intelligence to the traditional world of horse racing auctions. The company has developed a proprietary data model that combines biomechanics and AI to enhance the breeze-up sales process, helping buyers assess a horse’s potential before making a bid.

    Breeze-up sales involve two-year-old horses performing short sprints, or “breezes,” which have typically been evaluated by eye. Pythia’s system analyzes over 100 data points during each breeze, covering factors like stride, speed, and biomechanics, to create a more objective performance profile.

    The model splits each breeze into key segments: time, speed, and stride. It tracks each stride as the horse accelerates, offering insights into how the animal adapts and performs under pressure. Biomechanical data—including conformation and gait—is also factored in and compared with historical performance data to refine accuracy.

    Pythia’s AI engine is trained on ten years of breeze-up sales data. This historical context allows the model to detect patterns and traits that might go unnoticed by human observers. The result is a performance rating for each horse, giving buyers a reliable, data-driven tool for comparison.

    The technology debuted at the Newmarket breeze-up sale and has already gained attention from trainers, agents, and buyers looking for a competitive edge in the auction ring.

  • Spotlight Sports Group and BetMakers Join Forces to Expand Smart View Racing Product

    Spotlight Sports Group (SSG) has announced a long-term partnership with BetMakers to integrate SSG’s innovative Smart View product into BetMakers’ global racing technology platform. This collaboration aims to modernize the presentation of racing data and expand Smart View’s reach across multiple international markets.

    Smart View, developed by SSG, reimagines traditional racecards through a simplified and user-friendly interface. Inspired by modern video game design, the product offers a visually appealing and intuitive experience tailored for both seasoned punters and new users. The tool utilizes real-time data, including live track conditions, and is powered by the Racing Post’s trusted database.

    The product is enhanced by a combination of data science, expert analysis, and continual iteration, making it both dynamic and reliable. With the integration now underway, Smart View is becoming accessible to BetMakers’ audience across the United States, UK & Ireland, France, South Africa, UAE, Australia, and New Zealand.

    This partnership is set to strengthen BetMakers’ digital offering and broaden the appeal of horse racing to a new generation of bettors. With positive early feedback and a focus on increasing user engagement, Smart View is positioned to drive long-term value for both companies and their partners worldwide.