Spotlight Sports Group (SSG) has announced a long-term partnership with BetMakers to integrate SSG’s innovative Smart View product into BetMakers’ global racing technology platform. This collaboration aims to modernize the presentation of racing data and expand Smart View’s reach across multiple international markets.
Smart View, developed by SSG, reimagines traditional racecards through a simplified and user-friendly interface. Inspired by modern video game design, the product offers a visually appealing and intuitive experience tailored for both seasoned punters and new users. The tool utilizes real-time data, including live track conditions, and is powered by the Racing Post’s trusted database.
The product is enhanced by a combination of data science, expert analysis, and continual iteration, making it both dynamic and reliable. With the integration now underway, Smart View is becoming accessible to BetMakers’ audience across the United States, UK & Ireland, France, South Africa, UAE, Australia, and New Zealand.
This partnership is set to strengthen BetMakers’ digital offering and broaden the appeal of horse racing to a new generation of bettors. With positive early feedback and a focus on increasing user engagement, Smart View is positioned to drive long-term value for both companies and their partners worldwide.