LeoVegas has extended its sportsbook deal with Kambi through the end of 2027, securing continued access to Kambi’s turnkey sportsbook services during its transition to an in-house platform.
The renewed agreement includes the integration of Kambi’s Odds Feed+, which will remain in use even beyond the main partnership term. This signals LeoVegas’ ongoing reliance on Kambi’s trading capabilities despite its acquisition of Tipico’s U.S. platform in 2023.
The extension comes as LeoVegas, owned by MGM, is actively migrating its international brands onto a proprietary sportsbook platform. The transition, originally expected to conclude in H1 2025, appears to be progressing in phases. According to LeoVegas, the integration remains on schedule, and the extended Kambi partnership ensures operational continuity throughout the transition.
Under the new deal, LeoVegas brands such as BetMGM UK and BetUK will continue to leverage Kambi’s full odds library, helping to maintain market competitiveness.
From Kambi’s perspective, the renewed agreement is a strategic win amid increasing client churn due to operators moving toward in-house technology. LeoVegas accounted for approximately 3% of Kambi’s 2023 revenue, with expectations of further growth tied to MGM’s international expansion.
The partnership’s evolution reflects a broader industry trend: operators are seeking modular and flexible relationships with suppliers. Kambi’s Odds Feed+ is positioned as a premium standalone solution for sportsbooks that want to retain parts of Kambi’s infrastructure while building in-house capabilities.