Fast Track announced True Value on 23 September 2026, introducing a measure of the economic value of completed gaming sessions. The product is intended to support decisions about players, bonuses and acquisition partners alongside gross gaming revenue.
Valuing completed play
In its launch release, Fast Track says True Value builds on its Greco engine and models game mathematics, player behaviour and bonus conditions. It estimates the value of the activity already recorded, rather than predicting a player’s entire future lifetime value after one session.
The announcement names Rhino Entertainment as an existing user. Fast Track also cites its own analysis of 1.7 million sessions to support the distinction between realised revenue and modelled value. That research and the customer comments are supplier-reported evidence.
Where a second value measure can help
For an operator assessing this type of product, the practical starting point would be to compare decisions made under each measure. Does the same player qualify for a segment? Would an offer receive the same budget? Does the ranking of acquisition sources change?
Those comparisons can identify where a new metric affects commercial judgement. They do not, by themselves, establish that the revised decision is better. A useful evaluation would document the assumptions behind the model, reconcile its inputs with operational records and then assess the resulting decisions over time.
Financial reporting and model-based assessment also serve different purposes. Teams should keep the distinction visible when sharing dashboards across finance, CRM and acquisition.
For a broader view of the available technology, see our overview of iGaming data platforms and analytics tools.